The game is preparing for a collaboration that will create the perfect harmony of the two worlds by naturally fusing the story of Berserk with the story of Lineage W. Lineage W is going beyond simply using the characters from Berserk as Lineage W’s characters. The recent news of a collaboration between the dark fantasy world game Lineage W and the famous Japanese manga Berserk has made fans of both incredibly excited. Furthermore, game collaboration is attempting to meld two worlds. In this particular collaboration, Sonic’s main trait, its fast speed, mingles perfectly with the racing game, KartRider, encouraging high expectations from gamers. Recently, KartRider Rush+ presented a cooperative work with Super Sonic coinciding with the Second live-action film release of Super Sonic. Players feel excited when they encounter real-world items in the games they’re playing.”Ĭollaboration with other IP characters is actively undertaken. A Pearl Abyss official said, “From the point of view of game producers, collaborations with other brands can allow us to approach storytelling in different ways. As such, collaborations that commercialize game characters or worldviews or meld brand characteristics into games are yielding great results. An in-game quest was held during the event in which, upon successful completion of the quest, players were awarded an item that utilized the characteristics of the sports car and increased the speed of their horse. Armor, harnesses, earrings and decorations adorned with the representative design elements of the Bugatti Chiron were implemented as game items. Last year, Black Desert expanded the horizon of game collaborations even more with something no one could have ever imagined: a collaboration with the supercar Bugatti Chiron. The move has started to expand contact points with players and has led to collaborations with various domestic (Korean) and foreign brands for products such as gum, gim (dried seaweed), shampoo, underwear and canned mackerel. A typical example is the medieval-style MMORPG (Massively Multiplayer Online Role-Playing Game) Black Desert, a game that has gained attention for its novel collaborations. Games have recently been blurring the boundaries between the real world and the virtual world through collaborations.
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